Yahoo! Inc., announced the launch of Yahoo! Mobile Publisher Services, a suite of services designed to enable publishers to increase the discovery, distribution and monetization of their content on mobile phones. Yahoo!’s goal: to enable the growth of the mobile Internet to benefit consumers, publishers and advertisers. The service is scheduled to go live in the second quarter of 2007.

go2, a Stage 1 Ventures portfolio company, has been selected by Yahoo! as a launch partner. go2 will expand their leading location-enabled Mobile Content Network^tm offering to include Yahoo! Mobile Web Service offerings in 19 countries. From the go2 press release:

"Yahoo! has become a leader in the global mobile Internet by leveraging the reach and popularity of our innovative mobile services for consumers and our competitive expertise in digital advertising," said Steve Boom, senior vice president of mobile and broadband, Yahoo!. "Now, we are enabling publishers to grow their own mobile businesses by taking advantage of our unique experience, technology and services."

Additional information about the Yahoo! Mobile Publisher Services announcement and go2’s role can be found in the go2 press release.