Ringleader Digital (formerly known as MoPhap), the operator of a mobile advertising network, has has raised $6 million in its first round of venture capital financing, led by marketing services firm W2 Group. From the Ringleader site:
"Ringleader is the first mobile advertising network that finally fufills the promise and potential of the mobile web," said Larry Weber, CEO of W2 Group. "Right now, other mobile advertising networks are complicated, segmented and filled with guesswork and administrative headaches. Ringleader takes online advertising and puts it on mobile devices. It doesn’t get less complicated than that."
Details can be found in the press release at Ringleader Digital.
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