go2 Media, a stage 1 ventures portfolio company, is rolling out animated banner units across its network of mobile content sites. The banners will appear on the top of WAP pages and feature a series of images that display on a 10-15 second loop. This approach ensures that brand advertiser campaigns will be compatible with all networks and devices within the go2 network.

"Brands are looking for what they can do to get that image out there, and if we can do things to help enhance their image and proposition to consumers, these are the types of things that will help mobile marketing grow overall." said Tim Solt, senior vice president of sales at go2.

To date, text-based ads have accounted for the bulk of mobile advertising. But as more consumers begin accessing the Web and content via mobile devices, marketers and publishers alike are looking for new ways to grab the attention of cell phone subscribers.

Details can be found in the press release at go2.

Additional coverage can be viewed on the mediapost site