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Commerce Signals, a Stage 1 Ventures portfolio company, has partnered with PlaceIQ, a leader in location intelligence services, to deliver in-store sales data to PlaceIQ customers (agencies and brands).

Dubbed Databridge, the significance of the offering is that the anonymous transactions data can be delivered within 72 hours to enable it to be used as part of campaign optimization. This offers another layer of insights that can help brands and retailers do better media planning and optimization.

Additional information can be found in the MarketingLand article.