Mobee, a Stage 1 Ventures portfolio company, has partnered with ShopAdvisor, a leader in drive-to-store retail proximity marketing analytics and mobile shopping, to deliver the industry’s most granular, real-time product availability information for hyperlocal proximity marketing campaigns.
The partnership marries ShopAdvisor’s deep understanding of shopper activity, location and in-store product availability, with Mobee’s real-time insight into what consumers are seeing on the shelf.
“The partnership between Mobee and ShopAdvisor is a natural fit,” said Hal Charnley, CEO, Mobee. “We are supplying real-time product availability information from the shopper’s perspective, allowing marketers to capitalize on consumer interest and location more often, on a larger scale and with greater success than ever before.”
“ShopAdvisor and Mobee are enabling true, real-time connection of shopper interest and product availability,” said Jeff Papows, CEO, ShopAdvisor. “By offering greater contextual relevance and awareness of product availability to our retail, brand and agency clients, they can deliver superior omni-channel experiences that will engage consumers with the right product, in the right place, at the right time.”
Additional information can be found in the Retail Info System News article.