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Company rolls out a comprehensive 3D strategy for multiple touchpoints in the customer journey including Augmented Reality, 3D Room Planning, Virtual Reality, and 360 Product Spins – all powered by Marxent’s 3D Cloud.

Today La-Z-Boy announced a partnership with Marxent, the leader in 3D product visualization for retail and ecommerce. La-Z-Boy has already launched several major 3D experiences powered by the Marxent® 3D Cloud, including Augmented Reality, 3D product configuration, and 3D room planning. La-Z-Boy is now expanding the Marxent partnership by making virtual reality available to its sales associates and professional designers.

“La-Z-Boy is famous for innovative product design and an unmatched furniture buying experience. It is our firm belief that the customer should get exactly what they envision. 3D visualization applications have become essential to delivering on that promise,” said Eli Winkler, Chief Marketing Officer for La-Z-Boy.

“The adoption of multiple 3D applications by La-Z-Boy is further evidence that the age of 3D Commerce in retail is upon us,” said Beck Besecker, Marxent CEO and Co-Founder. “But more importantly La-Z-Boy understands that taking advantage of a unified 3D platform prepares them for what’s still to come. 3D Search, 3D advertising, object recognition, social 3D, and many more 3D-powered consumer experiences are right around the corner. La-Z-Boy is executing perhaps one of the broadest implementations of 3D Commerce in retail. We’re thrilled to have the opportunity to work with such an iconic brand and outstanding partner.”

Additional information can be found in the Businesswire press release.