Nov 13th, 2015 by Jonathan Gordon
Promoboxx, a Stage1Ventures portfolio company, was covered in a Adweek article entitled “How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers”. In this article, Technology Editor Christopher Heine writes about how General Electric is taking a fresh retailer partnership approach driven by Promoboxx’s digital marketing system.
Promoboxx, which works with Nissan, Pepsi, Timberland and Trek Bikes on similar efforts, explained how it recruited the 40 retailers for GE’s endeavor:
“We sent an email invitation for retailers to participate in the campaign, and the local ads were run automatically as retailers promoted the campaign through their digital channels,” said Ben Carcio, CEO of the Boston-based Promoboxx, which competes with other social-ads vendors such as Moontoast. “Local consumers engaged with the content across the retailers’ digital channels.”
The complete Adweek article can be read here.
Nov 5th, 2015 by Jonathan Gordon
PureCars, a Stage1Ventures portfolio company recently acquired by Raycom Media, was covered in a Forbes article entitled “How One Advertising Startup Far From Silicon Valley And NYC Scored A $125 Million Cash Exit”. In this article, staff writer Alex Konrad writes about the successes that PureCars achieved by eschewing trendy startup tactics and focusing on customers and the needs that automotive dealership required.
That paid off for PureCars when its customers recommended the startup to Raycom Media as the best private digital player in automotive advertising. Raycom, a private conglomerate of 51 television stations covering more than 13% of U.S. television households, approached PureCars as a potential strategic partner or investment. The potential to work with the car dealerships across those TV markets and match PureCars with Raycom’s more than 400 sales account executives just made too much sense, says Anspach. Offered $125 million all in cash and the promise to run PureCars as an independent subsidiary, Anspach and his investors scored.
The complete Forbes article can be read here.
Oct 27th, 2015 by Jonathan Gordon
Raycom Media announced today that it has acquired PureCars, the leading digital advertising platform for the automotive industry, in a deal that both companies see revolutionizing the way TV and digital advertising work together to serve the automotive industry.
“We are excited that PureCars is now part of the Raycom Media team,” said Raycom Media President and CEO Paul McTear. “We are impressed by the leadership, people and technology PureCars brings to the table and are eager to provide our customers with a market-leading advertising solution that crosses the TV and digital divide.”
“Since our first meeting, Raycom Media stood out as a partner that was aligned philosophically and brought real strategic value to the table,” said PureCars CEO and founder Jeremy Anspach. “I’m proud of the deficiencies we have been solving in the automotive business and the direct impact we have made in helping dealers connect with buyers in a more efficient way using digital advertising. With Raycom, we have more data, resources and reach to help our customers market their inventory with smarter, more efficient advertising solutions.”
PureCars will operate as a separate unit within Raycom Media and maintain its development campus in Atlanta and offices in Charleston, S.C. and Milwaukee. The combination will allow for a cohesive platform that unifies traditional and digital advertising across television, desktop, tablet and mobile.
Additional information can be found in the PureCars Press Release.
Oct 14th, 2015 by Jonathan Gordon
SiteWit, a Stage 1 Ventures portfolio company, announced SiteWit’s integrated online marketing platform for small businesses is now available in Weebly’s new App Center. The millions of entrepreneurs that built businesses on the Weebly platform can now easily run their marketing using SiteWit’s automated tools through a simple one-click integration.
“We are very proud to be one of the first Weebly App Center partners. SiteWit’s integrated marketing tools can help the millions of entrepreneurs on the Weebly global platform reach their customers through more effective online marketing. At SiteWit we are committed to giving small businesses a better digital voice.” remarked Ricardo Lasa, CEO of SiteWit.
Nick Dellis, VP of Business Development for Weebly said “I am excited about the partnership between SiteWit’s small business marketing tool and Weebly’s customer base as it will enable our entrepreneurs to market and grow their businesses easily and effectively.”
The two companies share a product design philosophy that focuses on supporting first-time entrepreneurs and small business owners. The on-going challenge is to deliver sophisticated tools that are easy to use and save small business people both time and money.
Additional information can be found in the SiteWit press release.
Oct 14th, 2015 by Jonathan Gordon
Banshee Wines, a Stage1Ventures portfolio company, was featured in an article entitled “Sitting Down with Banshee Wines Co-Founder Baron Ziegler”. In this article, Staff Writer Juliet Tierney Heine from The Daily Meal interviews Co-Founder Baron Ziegler and discusses how Banshee Wines was started, its award winning 2009 Pinot Noir, and its novel vineyard approach.
The entire article can be found on The Daily Meal site.
Oct 5th, 2015 by Jonathan Gordon
WiTricity, a Stage 1 Ventures portfolio company, was featured in a Wall Street Journal article entitled “Soon, Power Will Be Delivered to Your Device by Air“.
In this article, Christopher Mims discusses technology aiming to bring Teslas dream of wireless power transmission to the market. Four approaches are explored – the “power mat”, which has been around for decades with limited adoption. Second is “magnetic resonance” – an approach pioneered by WiTricity and arriving in Intel chips for laptops in 2016. Third is transmission via radio, and fourth is transmission via sound waves. The challenge with radio, according to Mims, “isn’t technology, but physics. Radio waves, after all, are in the same range as the waves generated by a microwave oven. There’s only so much energy you can beam through the air without cooking whatever gets in the way.”
Additional information can be found in the WSJ article.
Oct 1st, 2015 by Jonathan Gordon
Mobee, a Stage 1 Ventures portfolio company, has partnered with Nielsen, an authority in market research and consumer insights, to launch Nielsen Homescan Consumer Moments.
Nielsen Homescan Consumer Moments is powered by an easy-to-use mobile Product Diary that uniquely captures consumer habits and product usage behaviors in real time. With this tool, panelists will be able to report consumption behavior in-the-moment, offering a real-time approach to marketers who have traditionally been limited to chronicles of recalled activity.
“Mobee’s technology brings consumption data collection to a completely new level,” said Janice Linnane, Vice President of Product Leadership at Nielsen. “With the ability to capture data on-the-go, anywhere and anytime, Nielsen Homescan Consumer Moments will be able to deliver insights beyond purchase data to help identify distinct consumption habits down to occasions, need states, meal times and more.
Nielsens press release can be found here.
Sep 29th, 2015 by Jonathan Gordon
Deep Information Sciences, a Stage 1 Ventures portfolio company, recently released docker support for DeepSQL – an high performant self-optimizing MySQL database. InformationWeek covered this announcement in an article entitled “DeepSQL: Containerized Database With New Performance Levels”.
The docker announcement from Deep Information Services can be found on the deepis website and the article can be read on the InformationWeek website.
Sep 15th, 2015 by Jonathan Gordon
TriLumina, a Stage 1 Ventures portfolio company, was recognized as one of the 10 automotive startups by the Los Angeles Auto Show Connected Car Expo (CCE).
The CCE Advisory Board chose the companies based on vision, innovation, unique perspective and the likelihood of technology adoption and success. The Top 10 are considered true standouts among an increasingly crowded field of technology companies emerging in the automotive space.
TriLumina will be exhibiting and accepting their award during the CCE event being held on November 17th, 2015.
Additional information can be found in the CCE press release and on the TriLumina website.
Aug 30th, 2015 by Jonathan Gordon
Smartvid.io Inc., a Cambridge-based startup that offers software for industrial video and photo content from mobile devices, GoPro cameras and drones, has raised $3.4 million and landed a high-profile customer.
The funding, led by CommonAngels Ventures with participation from Launchpad Venture Group and Stage1Ventures, will allow the company to focus on accelerating product development and customer acquisition.
Additional information can be found in the Boston Business Journal article and in the Smartvid.io press release.