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Daniel Vrandenburg, former president of Wilber-Ellis, has accepted the CEO role at Trace Genomics.

Rob Leclerc, a founding partner at VC firm AgFunder and investor in Trace Genomics, details the importance of this union in an article.

Wilbur-Ellis is a leading retailer of agriculture products — think seeds, fertilizers, services — in the US and globally in other verticals too. The team is first class. For 37 years, Dan helped build Wilbur-Ellis into a modern-day powerhouse. He started at Wilbur-Ellis in 1982 as a field sales agronomist and worked his way up to become president of the business that today grosses over $2 billion in annual sales and spans 160 branch locations and 3,000 employees in the US.

Trace Genomics has made tremendous strides in decoding how soil biology can be used to create value for farmers and agronomists on every acre, and now it’s time to press the gas on commercialization.

More details can be found on the website.